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Communication Studies  

This subject guide is a starting point for communication-related research, including mass media, speech communication, and more.
Last Updated: Feb 19, 2015 URL: Print Guide

Journalism Print Page

Research: The Deep Web

The Deep Web, also known as the Invisible Web, is a portion of the web not reached by standard search engines such as Google and Bing.  Less than 10% of the web is indexed by search engines with the remaining 90% of web content called the Deep Web.  It is estimated to be 2-500x bigger than the surface web. 

Content on the Deep Web is not found by most search engines because it is stored in a database which is not coded in HTML.  Google and Bing might lead us to a front door [a search interface], but it generally can't search the content of a databse.  It is up to you to search the database where the results of your search are loaded into a dynamically generated HTML page for viewing.

See the Foundations of Multiplatform Journalism research guide for more information.

Image:  Edith Cowan University Resarch Online

Here are a few ways to search for content on the Deep Web and Hidden Web:

Find experts

In your community:

Consider where experts may be in your community - association, business, government, hospital, organization, university, etc. 

Explore their websites for:

  • staff directories (some are searchable by subject/area of expertise)
  • media/public relations sections that include press releases
  • calendars of upcoming events

When all else fails, call the organization's office and ask if anyone is available to speak to you about _____________.


Through local news:

Search the archives of your local news - newspapers, radio, TV - for stories related to your topic.  Which experts were interviewed in those stories? 

Through scholarly publications:

If you find a scholarly journal article related to your topic, chances are the author is an expert in that subject.  Want to be sure?  Check the author's credentials.  See how many people have cited the article using Google Scholar or Web of Science If an article has been cited by many other authors, it'is likely that the original article is significant to the area of research. 


Follow the source trail

Reynolds, Denise.  Whole Fat Dairy Foods May Decrease Diabetes Risk.  Calorielab

Most publications will lead you to additional information on a topic.  Sometimes this requires a bit of detective work, but you can usually take the information provided - research studies mentioned in the text of a news story; citations listed in the reference list of a book; footnotes included in a Wikipedia entry - and work your way back to the original publications. 

Image & Photo

Here are a few resources for photos.  Remember to check for Copyright Clearance and permission to use:




Here are a few books published available through the UW Libraries.  Search UW Worldcat to find more.

Television Journalism - Stephen Cushion
ISBN: 1446207404
Publication Date: 2011-12-06

Magazine Journalism - Liz Nice; Tim Holmes
ISBN: 9781847870292
Publication Date: 2011-12-06

Cover Art
Human Rights Journalism - Ibrahim Seaga Shaw
ISBN: 9780230321427
Publication Date: 2012-01-15


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