Communication Studies 

Use the following search strategy to find advertisements within the following fulltext datbases. Keep in mind that these publications were digitized from microfilm copies so images are only in b/w and may be of poorer quality.

• American Periodical Series Online - 19th and early 20th c. magazines
• Historic New York Times 1851-2004
• Chicago Defender 1905-1976
• Los Angeles Times 1881-1985

These magazines are likely to include advertisements. Advertisements are generally discovered by browsing magazines. Many of the magazines from the 19th century are in microfilm (in the Microform and Newspaper Collections on the ground floor of Suzzallo) or part of American Periodical Series Online (see link below in Searching for Advertisements). Many 20th century magazines are available in print and housed either in Suzzallo Allen Stacks, Special Collections or are in storage (can be requested). Keep in mind that illustrated advertisements did not appear until the latter half of the 19th century.  For information on analyzing advertisements see Making Sense of Advertisements.

• Atlantic Monthly
           1857-1932 Special Collections - 051 AT
           1932-1971 Suzzallo - AP2 .A8
• Collier's
           1909-1920 Special Collections - 051 COL
           1921-1951 Suzzallo  - AP2 .C7
• Good Housekeeping
           1885-1909 MicNews - A4979
           1910-2009 Suzzallo  - TX1 .G7
• Harper's Bazaar*
           1868-1912 Microform & Newspapers - A4985
           1919-1983 Special Collections - 051 HB
• Harper's Weekly
           1857-1916 Microform & Newspapers - A6619
• Ladies Home Journal*
           1893-1915 Special Collections - AP2 .L135
           1920-1959 Microform & Newspapers - A9652
• Life
           1936-1972 Suzzallo - AP2 .L54715
• Newsweek
           1933 - 2009 Suzzallo  - AP2 .N6772
• Saturday Evening Post*
           1898-1935 Microform & Newspapers - A4981
          1934-2009 Suzzallo - AP2 .S2
• Time
           1923-2009 Suzzallo - AP2 .T37
• Vogue (NY)
          1892-1910 Microform & Newspapers A4978
          1912-1959 Special Collections - 051 VO
          1960-2009 Suzzallo TT500 .V7
• Sears Catalog
           1888-1992 Microform & Newspapers - A2177